I lead product and brand design at myne, shaping the experience from early concepts through to launch. My work spans strategy, UX/UI, visual identity, design systems, prototyping and product storytelling, with a focus on creating a clear, cohesive and distinctive experience across every touchpoint. Beyond the product, I have shaped the wider brand through the website, campaigns, launch content, educational videos, lifecycle communications, partner materials and sales collateral, ensuring the same level of clarity and craft carries through every interaction.